- Foundations of Corporate Philanthropy
- Launching a Matching Gift Strategy
- Implementing a Matching Gift Program
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Matching Gifts Basics
What are matching gifts?
Matching gifts are a type of corporate philanthropy in which companies financially match donations that their employees make to nonprofit organizations.
When an employee makes a donation, they’ll request the matching gift from their employer, who then makes their own donation. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.
Takeaway: Corporate philanthropy programs allow your donors to maximize the impact of their donation, but without having to reach back into their wallets to do so.
Which Nonprofits are Eligible for Matching Gifts?
Takeaway: Approximately two-thirds of companies match employee donations to nearly any of the above 501(c)(3) organizations or educational institutions, while the other third typically choose the organizations and programs most closely related to their mission.
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Matching Gift Program Guidelines
What companies match employee donations?
Over 18 million individuals work for companies with matching gift programs! That’s a huge sector of the workforce, and it almost definitely intersects with your organization’s donor base.
Companies of all types and sizes offer matching gifts for employees. Here are a few of the most unique and generous programs out there today:
General Electric has been matching employee charitable donations since 1954, when the GE Foundation launched the first-ever corporate matched donation program! Now, GE donates more than $35 million each year in matched charitable gifts.
General Electric has been matching employee charitable donations since 1954, when the GE Foundation launched the first-ever corporate matching gift program! Now, GE donates more than $35 million each year in matched donations.
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The Matching Gift Submission Process
Here’s the basic process a donor will need to follow in order to submit a matching gift request and have it fulfilled by their employer:
- The donor completes their online donation and is redirected to an eligibility search page or tool.
- The donor searches for their employer’s matching gift program guidelines.
- They follow the link to the submission form, complete it, and send it to their employer.
- Once processed and approved, the company makes a matching donation to your organization!
Let’s walk through each step in greater detail:
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What 360MatchPro’s data analysis can show you
Tracking all of these data points can be difficult, especially when your team is already busy. But 360MatchPro, the automated matching gifts marketing platform, can ensure your nonprofit’s success when it comes to receiving corporate donations as well as keep you informed on your progress.
360MatchPro’s data tracking capabilities can give you up-to-the-minute updates on information such as:
- What percentage of your donations are eligible to be matched.
- What stage in the process your donors are.
- Where the largest revenue opportunities are.
With easy overviews of your data, your nonprofit will quickly be able to see where you’re succeeding and where you have room for improvement.
Takeaway: Tracking data can be hard, but you need to know where to stand in order to show that you’ve improved. Use a software like 360MatchPro to automate your matching donation process.
Become a Matching Gift Expert!